What type of marketing does Innocent use?
Innocent Drinks has overhauled its marketing strategy to focus on emotional messaging and charity work rather than its individual products, which will be revealed in a £3.5m campaign launching in January.
What brand archetype is Innocent?
With popular brand messages like “It’s a real thing” and “open happiness”, the Coca-Cola brand is the perfect example of the innocent archetype. Often depicting moments of simplicity, Coca-Cola encourages consumers to find fulfillment in the everyday moments that matter like spending time with family and friends.
What are the 12 brand archetypes?
There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.
What is an Innocent tone?
When looked at superficially, the tone of voice for Innocent is direct and intimate, at times appearing to be almost naïve or infantile in its simplicity. Innocent’s tone of voice is built on an innate understanding of its target audience and a deep awareness of how brand marketing can succeed in the digital world.
How does Innocent use social media?
Innocent know what their audience want – videos, GIFs and photos of cute animals, humorous puns, and posts that mock popular culture. innocent’s social media is always on-trend and they keep up to date with the latest content. Innocent are self-aware and acknowledge marketing clichés, such as hashtag holidays.
How innocent drinks use social media?
By using social media to share the brand’s values, they relate and connect with their customers on a meaningful level. Fun, quirky viral content like that helps Innocent to spread important messages and simultaneously market their smoothies. Innocent is in the game of selling smoothies.
What is an innocent personality?
“Innocent” is defined as “a trait or characteristic of a person who is sinless and uncorrupted by evil, malice, or wrongdoing and as such, is not tainted with any unpleasant emotion.” A good example would be a child who, as compared to adults, is inexperienced and has no knowledge of worldly and evil things.
What is an innocent character?
In general, the Innocent is someone who craves love and happiness, and who hasn’t been beaten down enough by the world to give up on those ideals. These tend to be sympathetic characters and, if not the main character, a Hero often feels duty-bound to protect them from the evils of life.
What are the 7 character archetypes?
- Hero. A hero willingly sacrifices their needs for others.
- Mentor. A teacher or trainer who aids the hero by teaching and protecting them.
- Threshold Guardian. A character who serves to keep the unworthy from entering.
What are the 8 archetypes?
The 8 Character Archetypes You Might Meet On Your Journey
- Hero. Clearly, YOU are the Hero of your own story!
- Mentor. The Mentor/Sage/Guide is a vital component of the story.
- Ally. Every Hero needs an Ally to support them along the path.
- Threshold Guardians.
What are positive tone words?
Here is a list of positive tone words:
- Admiring | approving |respectful | praising.
- Amused | entertained | pleased.
- Animated | lively | spirited |impassioned | vibrant.
- Apologetic | repentant | remorseful | acknowledging failure.
- Appreciative | grateful | thankful | enthusiastic.
- Ardent | enthusiastic | passionate.
What is Nike’s brand voice?
Nike – Brand Voice and Brand Tone Nike is well-known for their campaigns that share what they believe in and why they believe in it. The brand voice portrays inspiration, positivity, and powerful messages that motivate and encourage even non-athletes to “Just do it.” Nike’s tactic is to inspire its audience.
What is an innocent brand?
Brands with an ‘Innocent’ archetype are honest, optimistic and pure, driven by the quest for happiness. Here’s what makes Innocent brands so special: They love simplicity, are not interested in publicity stunts and believe in letting customers explore their business for themselves.
Is innocent drinks a greenwashing brand?
Innocent Drinks has become the latest brand to fall foul of climate activists. Direct action group Plastic Rebellion has accused the brand of greenwashing in its ‘Little Drinks, Big Dreams’ marketing drive.
What does the innocent archetype mean?
The eternal optimist, this archetype’s glass is always half full. The Innocent lacks guile and corruption, and it seeks the promise of paradise. In its most powerful expression, the Innocent embodies a sense of oneness and renewal, representing inner peace and acceptance. This archetype can trigger nostalgia for simpler times. Independence.
What does it mean to be an innocent person?
The Innocent is pure, virtuous and faultless, free from the responsibility of having done anything hurtful or wrong. The eternal optimist, this archetype’s glass is always half full. The Innocent lacks guile and corruption, and it seeks the promise of paradise.