Who Advertised Yorkie bar?
Chocablog The Yorkie bar is famous in the UK for its former tag line: “It’s not for girls.” Nestlé first launched the slogans “Don’t feed the birds,” “Not available in pink,” and “King size not queen size” in 2002, but the bar has always been targeted at men ever since its inception.
Who was the actor in the Yorkie advert?
Stuart Mungall, Yorkie ad star who killed wife, is freed. A man who appeared in the original Yorkie chocolate bar adverts has walked free from court after he admitted killing his terminally-ill wife.
Is the Yorkie bar sexist?
Yorkie has traditionally been promoted as a man’s chocolate bar since the famous “trucker” ad in the 1970s, created by Yorkie’s current ad agency J Walter Thompson. Despite being deliberately sexist, however, the campaign that broke last spring was not deemed offensive to women by the Advertising Standards Authority.
Why is Nestlé Yorkie not for girls?
Yorkie first launched its “not for girls” positioning in 2002, in an effort to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a deliberate antidote to the “feminine silks and swirls and indulgent images of most confectionery advertising”.
Do Yorkie bars still exist?
In 1966 York Chocolate was discontinued, then 10 years later in 1976 York Chocolate is re-launched under than brand name YORKIE, with its name due to it being manufactured at our factory in YORK where it still continues to be produced to this day.
When did Yorkies stop being sexist?
In 2006, a tongue-in-cheek version of the bar was released in pink wrapping paper. But it wasn’t until about 2011 that the controversial slogan was dropped, although people still remember it.
Is Yorkie chocolate for men?
History. In 1976, Eric Nicoli of Rowntree’s spotted a gap in the confectionery market for a “manly” chocolate bar, and so the company launched Yorkie as a chunkier competitor to Cadbury’s Dairy Milk. Production was at York and Norwich until 1994. The Yorkie bar has historically been marketed towards men.
Why are Yorkies just men?
This could have had something to do with its humbug and treacle flavoring. The winning idea was “Rations,” a simple chocolate bar which would have tasted a lot like today’s Yorkie. “Rations” was meant for men. Like “Rations,” Yorkie was intended to act as fuel during tough work.
Who owns Yorkie?
Yorkie (chocolate bar)
|Product type||Chocolate bar|
How much does a chocolate Yorkie cost?
Chocolate Yorkies often cost between $2,000 and $6,500. Many breeders price Chocolate Yorkie puppies slightly higher than standard Yorkie pups because the coat is considered rare.
When was Yorkie chocolate invented?
Yorkie was launched in 1976 by Rowntree’s of York hence the name. It has no artificial colours, flavours or preservatives. The Nestlé Cocoa Plan works with UTZ Certified to ensure a better future for cocoa farmers and even better chocolate for you. Learn more at: Nestlé Cocoa Plan website.
What was the original Yorkie bar advert?
One notable advert for the chocolate bar was, trains arriving at York railway station would pass a billboard which read “Welcome to” and then a picture of a Yorkie bar, with the end bitten off, so it read “Welcome to York” (and beneath it, the slogan “Where the men are hunky and the chocolate’s chunky”).
What kind of chocolate bar is Yorkie?
Yorkie (chocolate bar) Yorkie is a chocolate bar made by Nestlé. It was originally made by Rowntree’s of York, England, hence the name.
Who is the actress in the Nestle Yorkie advert?
The first ever advert for Nestle’s Yorkie bar. Featuring the first performance of the now prolific acting sensation that is Martyn Dickinson.
When did Yorkie bars stop being’it’s not for girls’?
In 2011, standard Yorkie bars became available in 3 packs and the ‘It’s Not for Girls!’ slogan was dropped around that time, however it is still occasionally used.